Near Field Communications and Smart Posters
Some commentators have said they think smart posters will be a more important application of NFC than contactless payment or mass transit
View ArticleNFC Mobile Phones – Opportunities for Location Based Marketing
The possibilities of Location Based Marketing (LBM) based on smartphones are being extended, as a result of Near Field Communications (NFC).
View ArticleNFC Mobile Phones – Gamification
It will be interesting to see how gaming supports and enhances the adoption of NFC to enable location based marketing
View ArticleNFC in Austin, Texas
The big opportunity for NFC at Hip Food Venues is through Location Based Marketing, so customers can get ready access to special offers from nearby outlets, share messages and tips with their friends,...
View ArticleMobile Payments: FAQs for Retailers
Michael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers. The blog is at...
View ArticleLocation Based Marketing with NFC
Thinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing. How can NFC help to drive customers to your door and encourage them to buy...
View ArticleSmart Ticketing with NFC
There was a lively panel session at the Transport Card Forum meeting in London recently, which I had the pleasure of moderating. I won’t name names but the panel members represented the mobile...
View ArticleIntroducing… Touché
Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working...
View ArticleLocation Based Marketing Using NFC – An Update
Before and since the launch of Touché (see http://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC...
View ArticleNFC Smart Ticketing With Real People
(Also posted on the touché website.) NFC is emerging as a strong contender for delivering a common, easy-to-use technology solution in the field of transport ticketing. While the technology...
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